For the Abandoned Cart campaign I managed developers to implement Magento abandoned cart functionality including unique coupon codes. Once implemented I conducted QA testing. I then A/B tested incentives (No Incentive, 5% Off, 10% Off, 15% Off) and timing (1 hour, 3 hours). In addition to the product tasks Ialso designed all emails and wrote all ad copy. 

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10% Off incentive was deemed the winner based on net profit and 3 hour timing was deemed winner based on net profit. $77,151.84 made in revenue in the first 2 months.